Supporting your business on retail strategy, CX and sustainability

Sharon Yourell Lawlor is a renowned retail and shopper strategist, keynote speaker and trainer based in Dublin, Ireland.  Sharon is recognised as a leading voice and expert in the world of retail, customer experience and shopper strategy, with over 25 years of brand and retail marketing experience working within the Consumer Product Goods (CPG) industry.   In her role as a business strategist, Sharon assists clients from different industries to better understand trends shaping the global retail and hospitality landscape and supports businesses to develop strategies that effectively enhance customer experience (CX) and guide today’s consumers and shoppers on their purchase journeys. Her objective is to ultimately turn ‘browsers to buyers’ for her clients.

Sharon has been recognised as a RETHINK Retail 2023 top global influencer and has co-written a guide on sustainability for the Irish retail sector called ‘Sustainable Irish Retail Action’ (SIRA), in partnership with Retail Excellence Ireland and Champion Green to assist businesses in preparation for a more sustainable retail future.

Sharon works with all different types of businesses, from small start-ups to large companies and with different suppliers, retailers, hospitality providers and services.  She will help you to develop your business strategy for growth, create your unique value proposition (UVP) and devise marketing activities that effectively impact consumer, shopper and retailer behaviour.  Sharon also supports businesses to embed sustainability practices within their wider business strategy.

As a trusted partner, Sharon works with clients to identify key retail industry, shopper and consumer trends and uses this understanding to create seamless and frictionless customer experiences that turn browsers to buyers, enabling clients to achieve business growth and success.  

Why choose Think Plan Do Consulting?  Well, Sharon brings key insights and renowned expertise on shopper behaviour and retail trends to every client project.  She provides flexible and unbiased strategic guidance and planning support, as well as training and facilitation services to clients.  Every project starts with an exploratory conversation to better understand each client’s business needs and she looks to create a tailored plan that address those needs.  Sharon also facilitates brand and retailer strategy workshops and creates bespoke training programmes for each individual client’s needs. Whether you are looking for a marketing facilitator to host a strategy or brainstorming  session for your team or you want to develop a training programme for the roll-out of specific category, brand, shopper or field sales projects, Sharon is there to support.  Check out the list of services from Think Plan Do Consulting.