Marketing Consultancy that grows brands and services through a category led approach

Leading Consumer, Shopper And Retail Marketing Strategist

Dublin, Ireland

Do you Have A Real Desire To More Effectively Guide & Convert Your Customers?

Hi I’m Sharon.  I am a consumer, shopper and retail marketing strategist.  I am passionate about effectively guiding and impacting the consumer’s purchase journey.  I look to understand the consumer and shopper’s mindset and behaviour along the ‘path to purchase’.  

With over 20 years of brand and retail marketing expertise in the FMCG industry, I work with all different types of businesses, from small start-ups to large companies and with both suppliers, retailers and services.  For key projects, I will work with you to develop your strategy for growth, create your unique value proposition and devise marketing activities that effectively impact consumer and shopper behaviour.  

As a trusted consulting partner, I work with clients to identify key retail, shopper and consumer trends and use this understanding to create seamless and frictionless customer experiences to achieve category growth.  

As outsourced support, I act as a sounding board, providing flexible and unbiased expertise, strategic guidance and marketing training to clients.  If your team need shopper marketing training, I create workshop training programmes bespoke to your needs. Check out the list of services from Think Plan Do Consulting.

Sharon Yourell Lawlor Strategic Consumer, Shopper and Retail Marketing Consultant

Sharon Yourell Lawlor, Consumer, Shopper & Retail Marketing Strategist

Marketing Strategy, Brand Storytelling

I am an marketing strategist who is genuinely passionate, inquisitive and not afraid to challenge clients thinking to help them get better results.

I study behaviours along the consumer path to purchase, interrogate key retail and shopper trends and will help you more effectively tell your brand's story to key audiences - internal stakeholders, customers and consumers.

Category Growth Approach

For any category, the ultimate aim is strong and sustainable growth - revenue and profit. This requires clear category understanding and a strategic plan that is commercially viable.

I work with brand, service and retail clients to build and optimise their ranges, giving them the tools to develop strategies that pull the 4 key levers of category growth and enhance their unique value proposition.

Some Past Clients

Client Testimonials

What My Client's Say

Sharon has worked on a number of retail and shopper projects with us and I have always found her to be excellent. Her knowledge of the retail sector in Ireland and opportunities to fully leverage brands from a shopper and consumer perspective is second to none.
Catherine Casserly, Think Plan Do Consulting Client
Catherine Casserly
Global CMO (Formerly Irish Distiller Pernod Ricard)
Sharon Yourell is one of Ireland's foremost experts in shopper and category insight and management and I wouldn't dream of running a programme on insight led FMCG innovation without including a session with her. Sharon is a real pro and the student feedback she receives is always exemplary
Dr. Peter Robbins, DCU, Think Plan Do Consulting Client
Dr. Peter Robbins
Dublin City University, Ireland
As a design agency, we hinge our business on strategy to create the best outcomes for our clients. Similarly, when it came to reframing our own business, we felt an external lens would be best to take a holistic view on where we are and where we want to be. Sharon provided this clarity to us. She helped to craft our essence, evolve our brand, and define the framework for our future
Brendan Boyle
Creative Director, Tap Creative

Consumer, Shopper & Retail Marketing Specialist

Why Work With think plan do consulting?

Excellent Track Record In Achieving Strong Results

Retail Industry Expertise In Understanding Consumer & Shopper Mindset and Behaviours

Independent & Unbiased Perspective based on an insight led approach

Sharon Yourell Lawlor Think Plan Do Consulting Strategic Consumer, Shopper And Retail Marketing Expert