Marketing Consultancy that grows brands and services through a category led approach
Leading Consumer, Shopper And Retail Marketing Strategist
Do you Have A Real Desire To More Effectively Guide & Convert Your Customers?
Hi I’m Sharon. I am a consumer, shopper and retail marketing strategist. I am passionate about effectively guiding and impacting the consumer’s purchase journey. I look to understand the consumer and shopper’s mindset and behaviour along the ‘path to purchase’.
With over 20 years of brand and retail marketing expertise in the FMCG industry, I work with all different types of businesses, from small start-ups to large companies and with both suppliers, retailers and services. For key projects, I will work with you to develop your strategy for growth, create your unique value proposition and devise marketing activities that effectively impact consumer and shopper behaviour.
As a trusted consulting partner, I work with clients to identify key retail, shopper and consumer trends and use this understanding to create seamless and frictionless customer experiences to achieve category growth.
As outsourced support, I act as a sounding board, providing flexible and unbiased expertise, strategic guidance and marketing training to clients. If your team need shopper marketing training, I create workshop training programmes bespoke to your needs. Check out the list of services from Think Plan Do Consulting.
Sharon Yourell Lawlor, Consumer, Shopper & Retail Marketing Strategist
Some Past Clients
What My Client's Say
Consumer, Shopper & Retail Marketing Specialist