Sharon Yourell Lawlor
Retail Strategist, Shopper Expert & Sustainability Author
RETHINK Retail Global Expert 2023 & 2024

Transform Your Retail Strategy and Elevate Customer Experiences

  • Location
Dublin, Ireland

Empowering Your Business with Effective, Sustainable Retail Strategies and Customer Experience Solutions

Sharon Yourell Lawlor is a globally recognised retail and shopper marketing strategist, keynote speaker, and trainer, with over 25 years of experience in the Consumer Product Goods (CPG) industry. A RETHINK Retail Top Global Influencer in 2023 and 2024, Sharon helps businesses craft strategies that not only improve customer experiences but also embed sustainable practices at their core—driving long-term success.

Through Think Plan Do, Sharon partners with businesses of all sizes to fuel growth, shape unique value propositions, and develop marketing initiatives that influence consumer and shopper behaviour. Her expertise spans across industries, empowering companies to navigate retail trends and build customer journeys that are seamless and sustainable.

Whether you’re refining your business strategy, embedding sustainability, or designing impactful customer experiences, Sharon’s tailored approach ensures your business thrives in today’s evolving market.

Check out the list of services from Think Plan Do Consulting. 

Sharon Yourell Lawlor Retail Strategist, Shopper and Retail Marketing Consultant

Sharon Yourell Lawlor, Consumer, Shopper & Retail Marketing Strategist

Marketing Strategy, Brand Storytelling

I am an marketing strategist who is genuinely passionate, inquisitive and not afraid to challenge clients thinking to help them get better results.

I study behaviours along the consumer path to purchase, interrogate key retail, hospitality and shopper trends and will help you more effectively tell your brand's story to key audiences - internal stakeholders, customers and consumers.

Category Growth Approach

For any category, the ultimate aim is strong and sustainable growth - revenue and profit. This requires clear category understanding and a strategic plan that is commercially viable.

I work with brand, service and retail clients to build and optimise their ranges, giving them the tools to develop strategies that pull the 4 key levers of category growth and enhance their unique value proposition.

Find out more about the think plan do approach

Some Past Clients

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Client Testimonials

What Past Clients Say

Sharon has worked on a number of retail and shopper projects with us and I have always found her to be excellent. Her knowledge of the retail sector in Ireland and opportunities to fully leverage brands from a shopper and consumer perspective is second to none.
Catherine Casserly, Think Plan Do Consulting Client
Catherine Casserly
Global CMO (Formerly Irish Distiller Pernod Ricard)
Sharon Yourell is one of Ireland's foremost experts in shopper and category insight and management and I wouldn't dream of running a programme on insight led FMCG innovation without including a session with her. Sharon is a real pro and the student feedback she receives is always exemplary
Dr. Peter Robbins, DCU, Think Plan Do Consulting Client
Dr. Peter Robbins
Dublin City University, Ireland
As a design agency, we hinge our business on strategy to create the best outcomes for our clients. Similarly, when it came to reframing our own business, we felt an external lens would be best to take a holistic view on where we are and where we want to be. Sharon provided this clarity to us. She helped to craft our essence, evolve our brand, and define the framework for our future
Brendan Boyle
Creative Director, Tap Creative
Sharon is a strong retail strategist and shopper behaviour expert in the Irish market and is an excellent speaker. She is leading the way in supporting retailers to create sustainability strategies and plans that are practical and meaningful for consumers and businesses. She is an expert in her field and is a passionate and engaging communicator. Sharon uses practical examples to demonstrate best practice from retail and shares standout imagery to demonstrate her key insights and learnings.
Evelyn Moynihan, CEO Kilkenny Design & Champion Green
Evelyn Moynihan
Evelyn Moynihan, CEO Kilkenny Design & Champion Green

Consumer, Shopper & Retail Marketing Specialist

Why Work With think plan do consulting?

Excellent Track Record In Achieving Strong Results

Retail Industry Expertise In Understanding Consumer & Shopper Mindset and Behaviours

Independent & Unbiased Perspective based on an insight led approach

Retail Keynote Speaker Sharon Yourell Lawlor Think Plan Do Consulting Strategic Consumer, Shopper And Retail Marketing Expert

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