Sharon Yourell Lawlor
Retail Strategist, Shopper Expert & Sustainability Author
RETHINK Retail Global Expert 2023 & 2024
Transform Your Retail Strategy and Elevate Customer Experiences
- Location
Dublin, Ireland
Empowering Your Business with Effective, Sustainable Retail Strategies and Customer Experience Solutions
Sharon Yourell Lawlor is a globally recognised retail and shopper marketing strategist, keynote speaker, and trainer, with over 25 years of experience in the Consumer Product Goods (CPG) industry. A RETHINK Retail Top Global Influencer in 2023 and 2024, Sharon helps businesses craft strategies that not only improve customer experiences but also embed sustainable practices at their core—driving long-term success.
Through Think Plan Do, Sharon partners with businesses of all sizes to fuel growth, shape unique value propositions, and develop marketing initiatives that influence consumer and shopper behaviour. Her expertise spans across industries, empowering companies to navigate retail trends and build customer journeys that are seamless and sustainable.
Whether you’re refining your business strategy, embedding sustainability, or designing impactful customer experiences, Sharon’s tailored approach ensures your business thrives in today’s evolving market.
Check out the list of services from Think Plan Do Consulting.
Sharon Yourell Lawlor, Consumer, Shopper & Retail Marketing Strategist
Marketing Strategy, Brand Storytelling
I am an marketing strategist who is genuinely passionate, inquisitive and not afraid to challenge clients thinking to help them get better results.
I study behaviours along the consumer path to purchase, interrogate key retail, hospitality and shopper trends and will help you more effectively tell your brand's story to key audiences - internal stakeholders, customers and consumers.
Category Growth Approach
For any category, the ultimate aim is strong and sustainable growth - revenue and profit. This requires clear category understanding and a strategic plan that is commercially viable.
I work with brand, service and retail clients to build and optimise their ranges, giving them the tools to develop strategies that pull the 4 key levers of category growth and enhance their unique value proposition.
Some Past Clients
Client Testimonials
What Past Clients Say
Consumer, Shopper & Retail Marketing Specialist