why choose Think Plan Do Consulting?
"As a strategic marketing consultant, I've a genuine passion for influencing consumer and shopper Behaviour "
I’m Sharon Yourell Lawlor, owner of THINK PLAN DO CONSULTING, which is a strategic consumer, shopper and retail marketing consultancy.
So why choose me? Well, with over 25 years marketing, sales and retail experience, working with brands in the FMCG industry, I am genuinely passionate about translating consumer and shopper insights to drive more effective business results. An insight led category approach is your best stepping stone to growth and I can help you to develop one for your business.
If you have a project which needs an external expert skillset to take a consumer and shopper centric approach, let’s chat. I work with clients who are looking for a fresh and independent perspective on marketing projects.
You may be looking to launch a new brand, product or service. You may be looking to embark into a new channel or market. You may simply want to have a new set of independent eyes on a current business problem.
From conducting a full holistic deep dive on your category, helping you with the development of your brand or businesses’ unique value proposition or helping you create a more compelling sell-in story for your customers, working with me will make a difference to your business.
I can also support your team with workshop facilitation or category and shopper training. Why does working with me produce better results? Well, for every project, I really get to understand my clients and take a bespoke, practical and hands on approach.
So if you are looking for a strategic marketing consultant, get in touch.
TPD Framework Approach: Think it Plan it Do it
the think plan do consulting strategic marketing Framework
1. think it marketing
I will look at your project with a fresh set of eyes. Based on the task at hand, I can conduct brand, competitor and customer audits and analysis in the context of current category performance.
For me, it is about strategically assessing a project, challenging the issues and thinking ‘outside of the normal box’.
2. plan it
With the right strategic thinking in place, I help brands develop and plan out an insight led category approach for growth.
It is about taking action around key insights to drive results.
3. do it
It is important to bring key stakeholders on the project journey. I work with your team to deliver activities that will engage audiences along the path to purchase.
For it it’s about winning the hearts and minds of key stakeholders – internal, customers, consumers and shoppers.