why choose Think Plan Do Consulting?

"As a strategic marketing consultant, I've a genuine passion for influencing consumer and shopper Behaviour "

I’m Sharon Yourell Lawlor, owner of THINK PLAN DO CONSULTING, which is a strategic consumer, shopper and retail marketing consultancy.  

So why choose me?  Well, with over 25 years marketing, sales and retail experience, working with brands in the FMCG industry, I am genuinely passionate about translating consumer and shopper insights to drive more effective business results.  An insight led category approach is your best stepping stone to growth and I can help you to develop one for your business.

If you have a project which needs an external expert skillset to take a consumer and shopper centric approach,  let’s chat.  I work with clients who are looking for a fresh and independent perspective on marketing projects.  

You may be looking to launch a new brand, product or service.  You may be looking to embark into a new channel or market.  You may simply want to have a new set of independent eyes on a current business problem.  

From conducting a full holistic deep dive on your category, helping you with the development of your brand or businesses’ unique value proposition or helping you create a more compelling sell-in story for your customers, working with me will make a difference to your business.  

I can also support your team with workshop facilitation or category and shopper training.  Why does working with me produce better results?  Well, for every project, I really get to understand my clients and take a bespoke, practical and hands on approach.

So if you are looking for a strategic marketing consultant, get in touch.

TPD Framework Approach: Think it Plan it Do it

the think plan do consulting strategic marketing Framework

Strategic Thinking

1. think it marketing

I will look at your project with a fresh set of eyes.  Based on the task at hand, I can conduct brand, competitor and customer audits and analysis in the context of current category performance.  

For me, it is about strategically assessing a project, challenging the issues and thinking ‘outside of the normal box’.

Think Plan Do Consulting - Strategic Marketing Consultant - strategy planning

2. plan it

With the right strategic thinking in place, I help brands develop and plan out an insight led category approach for growth.  

It is about taking action around key insights to drive results.

Think Plan Do Consulting - Strategic marketing consultant Strategy Implementation

3. do it

It is important to bring key stakeholders on the project journey.  I work with your team to deliver activities that will engage audiences along the path to purchase.

For it it’s about winning the hearts and minds of key stakeholders – internal, customers, consumers and shoppers.