why choose Think Plan Do Consulting?
"As a strategic marketing consultant, I've a genuine passion for influencing consumer and shopper Behaviour "
I’m Sharon Yourell Lawlor, owner of THINK PLAN DO CONSULTING, which is a strategic consumer, shopper and retail marketing consultancy.
So why choose me? Well, with over 25 years marketing, sales and retail experience, working with brands in the FMCG industry, I am genuinely passionate about translating consumer and shopper insights to drive more effective business results. An insight led category approach is your best stepping stone to growth and I can help you to develop one for your business.
If you have a project which needs an external expert skillset to take a consumer and shopper centric approach, let’s chat. I work with clients who are looking for a fresh and independent perspective on marketing projects.
You may be looking to launch a new brand, product or service. You may be looking to embark into a new channel or market. You may simply want to have a new set of independent eyes on a current business problem.
From conducting a full holistic deep dive on your category, helping you with the development of your brand or businesses’ unique value proposition or helping you create a more compelling sell-in story for your customers, working with me will make a difference to your business.
I can also support your team with workshop facilitation or category and shopper training. Why does working with me produce better results? Well, for every project, I really get to understand my clients and take a bespoke, practical and hands on approach.
So if you are looking for a strategic marketing consultant, get in touch.
TPD Framework Approach: Think it Plan it Do it
the think plan do consulting strategic marketing Framework
![Providing you with strategic thinking Strategic Thinking](https://tpdconsulting.ie/wp-content/uploads/elementor/thumbs/light-bulb-energy-nature-5244001-p7osmzbe3wnvg6a5e7b0w6pk18nmp5pmngzdethc6w.jpg)
1. think it marketing
I will look at your project with a fresh set of eyes. Based on the task at hand, I can conduct brand, competitor and customer audits and analysis in the context of current category performance.
For me, it is about strategically assessing a project, challenging the issues and thinking ‘outside of the normal box’.
![Helping you plan how you implement your strategy Think Plan Do Consulting - Strategic Marketing Consultant - strategy planning](https://tpdconsulting.ie/wp-content/uploads/elementor/thumbs/chess-board-game-chessboard-4794265-p7osdsg7a82xxfmr28acii7axlyffp841zcghf3x14.jpg)
2. plan it
marketing
With the right strategic thinking in place, I help brands develop and plan out an insight led category approach for growth.
It is about taking action around key insights to drive results.
![Turning strategy into actions Think Plan Do Consulting - Strategic marketing consultant Strategy Implementation](https://tpdconsulting.ie/wp-content/uploads/elementor/thumbs/plant-music-play-949111-p3x8umy5hm85c9sldncispf7684b7xbt4giz0qpn0g.jpg)
3. do it
marketing
It is important to bring key stakeholders on the project journey. I work with your team to deliver activities that will engage audiences along the path to purchase.
For it it’s about winning the hearts and minds of key stakeholders – internal, customers, consumers and shoppers.