The Stars Shine At The Annual APMC Star Awards 2023 – Celebrating Irish Excellence In Promotional Marketing

Sharon Yourell Lawlor
Sharon Yourell Lawlor

Leading expert retail and shopper strategist, speaker & author

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APMC Awards 2023

It was an honour to again sit on judging panel for the 2023 APMC Star Awards.  This was my third year judging the awards which over the last twenty-nine years, have rewarded and recognised best in class experiential, brand activation and promotional marketing campaigns in Ireland. 

The Promotional Marketing Association is dedicated to upholding the highest standards of professionalism in the promotional marketing industry, representing the interests of client companies that use promotional marketing techniques and the agencies and suppliers that support them.This year the 2023 APMC Star Awards ceremony again brought together the best from within the industry to celebrate excellence in marketing.

InSight Marketing were the big winners on the night with their campaign, ‘Yoplait Mischief Makes Us’ for Yoplait/Petits Filous showing a clever experiential concept and excellently executed idea.

Other agencies which shone on the night were Goosebump,  CMS Marketing, Pluto, Verve, Allied Global Marketing, OLIVER Ireland, Mindshare, Fifty Three Six, The Blink Group, Mixtape Marketing, EXP and Boys + Girls.

With a  record level of entries in 2023, it was fantastic to see so many from within the industry gather in Fallon and Byrne for the awards ceremony to celebrate and honour the campaigns which really delivered results. Check out this year’s award winners – APMC Awards 2023 – and the very best of luck to those who step forward now to compete in Europe at the European Association of Communications Agencies IMPACT awards later this year.

APMC Star Awards 2023
Judging Panel 2023 APMC Star Awards